Seife in Afrika – Wie gut gemachte Werbung Verhaltensänderungen bewirken kann

Ein länger Artikel in der New York Times über die Kooperation von Werbeexperten und NGOs in Afrika beim Thema Hygiene:

“For a long time, the public health community was distrustful of industry, because many felt these companies were trying to sell products that made people’s lives less healthy, by encouraging them to smoke, or to eat unhealthy foods, or by selling expensive products people didn’t really need. But those tactics also allow us to save lives. If we want to really help the world, we need every tool we can get.”

• Waschmittel und Wasser in Afrika
• Von nachhaltigen Finanzanlagen…
• UN-Journalistenwettbewerb zum Sinn der Entwicklungszusammenarbeit