Talk to Dove before it’s too late.
23. April 2008 von laberena
In Campaigning
Greenpeace hat eine neue Spoof-Kampagne gestartet. Es geht um Unilever, den Hersteller von Dove, “gespooft” wird die aktuelle “Campaign for Real Beauty” bzw. der Marketing-Schnickschnack um den Dove Self Esteem Fund (DSEF). Laut einem aktuellen Greenpeace-Bericht (“Burning up Borneo”) sind die Palmöl-Zulieferer Unilevers für die Zerstörung weiter Teile des indonesischen Regenwaldes und für das Aussterben bedrohter Arten verantwortlich.
Die Forderungen von Greenpeace im Einzelnen:
Greenpeace wants all companies involved in palm oil production to commit to stopping further deforestation by supporting a moratorium on all rainforest and peatland conversion. The following minimum criteria must be met by the palm oil industry:
+ No new plantations within mapped forest areas
+ No plantations resulting in the degradation of peatlands
+ No plantations or expansion post November 2005 resulting in deforestation or degradation of high conservation value areas including peatlands
+ No plantations or plantation expansion established on indigenous peoples and other forest dependent communities without their free prior and informed consent
+ Establish full supply chain traceability and segregation systems which exclude palm oil that fails to meet the above criteria
Via Adverblog
Zum gleichen Thema:
In der Londoner Tube wurden die Dove-Poster schon Ziel von Guerilla-Aktionen:
Via Greenpeace UK (http://www.greenpeace.org.uk/dove)